"Blackbutt Portrait Before Loggers Arrive"
Was the headline on an article in the Saturday edition of The Coffs Coast Advocate. This is more than a local newspaper, this is one of the last papers in Australia to be DELIVERED for FREE to EVERY RESIDENT each SATURDAY. Effectively getting the issue of old growth logging into every household in the region.
We couldn't have hoped for a better communication result as this reached out to the entire community as one.
77% of local residents have read the newspaper each week. The paper reaches 70% of Coffs Coast residents and has an engaged audience of 71,000 each week. The article was also shared on their FB page more than 1300 times!
Thanks to Kai Wild from Kai Wild Tree Care for his most grandest of help with the project. Rowan Wayan for sowing the seed and getting it all started. All the crew at the Bellingen Environment Centreespecially Jonas Bellchambers Yasmin Maher Monique Kahya Dave Pfister